Casino is a gangster drama filled with deceit and violence. While it may not have the pizzazz of Goodfellas, the film does convey how predatory the mob can be against each other for seemingly no reason. The character of Ginger McKenna, portrayed by Sharon Stone, is especially compelling. She’s a hard-drinking, high-rolling gambler whose avarice and greed lead to tragedy in more ways than one.
Casino reveals that gambling is not about luck, but rather an intricate calculation based on probabilities and odds. Gamblers must decide how much they are willing to lose and stick with it. It’s a dangerous game and there is no such thing as a sure win.
As such, casinos have a built-in advantage over patrons in the form of house edge and variance. These are the mathematical expectations that a casino expects to make on all games offered. This virtual guarantee of gross profit enables casinos to offer players extravagant inducements such as free spectacular entertainment, luxurious living quarters, reduced-fare transportation and dining options, and more.
The key to attracting and retaining customers at your casino is making the right decisions on how to best use your marketing dollars. Understanding what your audience values most can be a great way to boost discovery, loyalty, and engagement. By doubling down on the things that your audience loves, such as gaming, food and drink, and entertainment, you can make the most of your casino’s unique offerings.